Category: Blog

Is Studying Business Management Worth It?

Is Studying Business Management Worth It?

Getting ready to study Management? But, is it really worth it? Sure, it is one of the most desirable postgraduate degrees here – but that shouldn’t be the only reason to go for something as important, now should it? So here re a few...

Digitalisation: Changing The Landscape Of Banking

Digitalisation: Changing The Landscape Of Banking

Banks today are facing various challenges in order to increase their bottom line. Competition is severe; technology is changing fast and hence needs quick adaptability; changes in socio-demographic factors too are posing challenges for banks to understand customers. Banks in developed countries are struggling...

Sensory Marketing In Retail

Sensory Marketing In Retail

Sensory marketing — sensory marketing can be defined as marketing that engages the consumers’ senses and affects their perception, judgment, and behavior. Sensory marketing has always used audio and visual cues to connect with the customers. Sensory marketing talks about exploring all 5 senses...

English is no more an Imperial Language

English Is No More An Imperial Language

The English language developed and expanded all around the world under the colonial pressure of British Imperialism. Even after the departure of the British from the colonies, the colonised could not completely abandon the imperial language. The English language, which was initially thrust upon...

Guest lecture by Ms. Sanju Thakur At St. Kabir Institute of Professional Studies

Guest Lecture By Ms. Sanju Thakur At SKIPS

On October 13th, St. Kabir Institute of Professional Studies (SKIPS) hosted a guest lecture by Ms. Sanju Thakur, the Zonal HR Head at Future Retail Limited, as a part of the #IIF (Industry Interaction Forum). The lecture was on managing negative emotions in the...

Why Does A PGDM Cost So Much?

Why Does A PGDM Cost So Much?

As with so many other programs, the cost of getting a PGDM seems to always be increasing. No one can deny the benefits of studying management, especially at one of the best institutes in the country, but is such a high tuition fee really...

Life Insurance Kiosks”: A Policy Holder’s Delight

Life Insurance Kiosks”: A Policy Holder’s Delight

Kiosks are unmanned online information centres strategically placed at various public places. They are called ‘interactive touch screen kiosks’. As a self-contained unit, it is a combination of software and hardware to integrate all media tools, comprising video, text, graphics, and quality sound. It...