Category: Marketing

How to Crack Quant Section in CAT?

How to Crack Quant Section in CAT?

Most of the CAT applicants, however good or bad they might be in mathematics, have a fear of the quant section. And this exam being the most important one to get MBA admission, this section plays a really important role in deciding the future...

Why Study International Business Management

Why Study International Business Management

The competition in the market is real. We all know that. The thing that we are aware of, but many-a-times ignore, is that the market isn’t just domestic in nature. Getting ahead in the biggest race humankind will ever see, one has to take...

Sensory Marketing In Retail

Sensory Marketing In Retail

Sensory marketing — sensory marketing can be defined as marketing that engages the consumers’ senses and affects their perception, judgment, and behavior. Sensory marketing has always used audio and visual cues to connect with the customers. Sensory marketing talks about exploring all 5 senses...

Lifestage – A Teen-Only FB App

Lifestage – A Teen-Only FB App

The Social Networking Giant Facebook is trying to catch them young by launching a new teen-only app, Lifestage, designed specifically to target high schoolers by allowing them to put their lives on stage. According to statistics website Statista, only 8% of Facebook’s US users...