Category: Marketing

Sensory Marketing in Retail

Sensory marketing – sensory marketing can be defined as – marketing that engages the consumers’ senses and affects their perception, judgment and behavior. Marketing has always used audio and visual cues to connect with the customers, sensory marketing talks about exploring all 5 senses...

Lifestage – A Teen-Only FB App

Social Networking Giant Facebook is trying to catch them young by launching a new teen only app Lifestage, designed specifically targeting high schoolersby allowing them put their life on stage. Only 8% of Facebook’s US users are aged 13-19 according to statistics website Statista....