Banks today are facing various challenges in order to increase their bottom line. Competition is severe; technology is changing fast and hence needs quick adaptability; changes in socio-demographic factors too are posing challenges for banks to understand customers. Banks in developed countries are struggling...
Sensory marketing — sensory marketing can be defined as marketing that engages the consumers’ senses and affects their perception, judgment, and behavior. Sensory marketing has always used audio and visual cues to connect with the customers. Sensory marketing talks about exploring all 5 senses...
The English language developed and expanded all around the world under the colonial pressure of British Imperialism. Even after the departure of the British from the colonies, the colonised could not completely abandon the imperial language. The English language, which was initially thrust upon...
top MBA colleges in Ahmedabad places a lot of stress on English language training to enhance the employability aspects of students. With the rise of the BPO sector in the era of outsourcing, language training, with special emphasis on accent, has assumed special significance in...
On October 13th, St. Kabir Institute of Professional Studies (SKIPS) hosted a guest lecture by Ms. Sanju Thakur, the Zonal HR Head at Future Retail Limited, as a part of the #IIF (Industry Interaction Forum). The lecture was on managing negative emotions in the...
As with so many other programs, the cost of getting a PGDM seems to always be increasing. No one can deny the benefits of studying management, especially at one of the best institutes in the country, but is such a high tuition fee really...
Kiosks are unmanned online information centres strategically placed at various public places. They are called ‘interactive touch screen kiosks’. As a self-contained unit, it is a combination of software and hardware to integrate all media tools, comprising video, text, graphics, and quality sound. It...
In our workplace, we are likely to come across a myriad of personalities. So, how does one interpret his colleagues’ EQ? An introvert keeps to himself most of the time, but that does not necessarily indicate that he is not capable of being successful....
To sharpen deductive reasoning and reach a meaningful conversation, research necessitates a focused investigation into a topic. Call it the beauty or the beast of doing research; despite the best-situated designs, they sometimes don’t furnish what they are required to. Occasionally, it gives delightful...
The Social Networking Giant Facebook is trying to catch them young by launching a new teen-only app, Lifestage, designed specifically to target high schoolers by allowing them to put their lives on stage. According to statistics website Statista, only 8% of Facebook’s US users...
Contact us
