The employment trend got a shocker due to the COVID-19-led disruption. Massive layoffs culminated in human despondency and despair. The shift in job patterns became unpredictable, and most of the recruiters preferred to stay on the sidelines till things cleared out. Undoubtedly, COVID-19 has turned the world upside down for almost a year. The entire world can acutely feel the aftermath of the pandemic in every sphere of life, be it socially, economically, physically, or mentally.
However, change is the only constant. A sharp rebound has been seen again in the job market after hopes of the corona vaccine, upliftment of restrictions, withdrawal of lockdowns, and easing of travel restrictions. In this context, the areas where the job market has shown some tangible growth are noted in this article. Management students are going to get numerous opportunities in these sectors as the economies rebound.
The upcoming areas for management students after COVID-19 are E-Commerce, Machine Learning, and Artificial Intelligence; Automotive; Entrepreneurial Management; Design and Research; Data Analytics; Healthcare Management; and Stress and Anxiety Management. The courses that make up the curricula of these courses will be beneficial for creating new job opportunities and ensuring physical and mental well-being.
Let’s have a quick look at the upcoming sectors in brief:
E-Commerce:
COVID-19 compelled the ecommerce industry to navigate unchartered territories. COVID-19 left nothing unscathed. With new developments in logistics and supply chain management, e-commerce has catered to the growing demand for online orders quite effectively. Many businesses have announced that their employees can work remotely full-time until the pandemic is under complete control and the situation is normalized. There have been overnight changes in the shopping behaviour of individuals. People are avoiding going to various public places and buying the essentials and luxuries for themselves. Thus, the revenues of e-commerce companies have shot up tremendously due to the increase in the surge of online buyers. It is a booming field for anyone who would like to pursue their career in an online field.
Healthcare:
The only sector that was working even during the lockdown was the healthcare sector. The pharmacists have done incredible jobs in supplying medicines on time to the needy. Management students are most needed in this sector to improve business management, supply, and strategy.After the vaccine is on the market, the pharma sector will see a tremendous increase in profits due to the massive demand for medicines and vaccines. India is thriving in the healthcare sector and is expected to move up among the top three healthcare sectors in the world.
The appropriate safety measures will bring the employee workforce back to the same level once the COVID-19 wave gets over. Healthcare job opportunities can be found at the top companies in India like Fortis, Apollo Hospitals, Piramal, and Cipla.
Machine Learning and Artificial Intelligence:
Though the physical world has come to a halt post COVID-19, the digital world is booming with speed. The jobs in this sector are the least affected. Thus, the trend of AI will pick up in the upcoming years throughout the world. There will be fantastic job opportunities for students who have pursued management and have an acumen for data and AI.
The packages provided will be decent, like no other sector. A carefully crafted curriculum in some of the most well-known colleges in India will help you to enhance your skills and knowledge in this sector. Though AI and machine learning can revolutionise how strategic planning, operations, business decisions, and marketing are done in organizations, management students are required to provide the cognitive approach.
Data Analytics:
The COVID-19 pandemic has forced a large number of people to work from home for the past few months. Due to this, organisations are depending more on data accumulation and analysis for insights, predictive analytics, and big data-led projections.
To manage and handle such big chunks of data, countries need qualified data analysts, data scientists, and people who are highly skilled at working with data. Thus, data analytics is the most upcoming sector for all management students.
Business Analysts:
An increase in remote working, data collection tactics, the use of non-traditional business monitoring tools, the expansion of contingent workforces, and an increase in organisational complexity have forced businesses to focus on analysis for business redemption. As businesses are transforming and moving towards an online path, digital channels are becoming mainstream for healthcare, education, retail, and other sectors. Here is the time when they will need business analysts who can analyse the trends and the profits and losses of businesses and drive the process into a thriving one. As a result, business analysts will be in higher demand following the COVID-19 wave.Business analysts improve processes, streamline operations, optimise key workflow parameters, and strategize for sustained profitability.
Digital Marketing:
Today, more and more people are trying to seek information online rather than going to shops. Because of this, digital marketing has become a lifeline for businesses to reduce offline marketing expenses and focus on online or digital marketing to increase website traffic. They want to gain better ROI from their marketing teams. Thus, the need for marketing specialists, SEOs, email marketing teams, digital brand experts, CRMs, and PPC practitioners will increase in a short span post COVID 19. From lead generation, capturing, and nurturing to final sales, digital marketing is playing a pivotal role for businesses in achieving goals.
Design, Research, and Development:
For the post-COVID-19 pandemic MBA college students, there will be a need for specialisation in design, research, and development for the MBA students. Designing long-term projects for the business and doing research work for the company to get better ideas for that business will create new job opportunities for management students. This will aid them in balancing the company’s and individuals’ mutual relationships. Moreover, it will help in securing earnings in the new normal after six months.
Entrepreneurship:
The pandemic has turned the tables for most businesses, and to survive in this new normal, they need to study and analyse consumer behavior, their changing trends, and everything about them. An entrepreneur can only dissect the actual problem and find a solution to it. An MBA in entrepreneurship and innovation can aid in the introduction of new ideas into the business and the establishment of new patterns for the future. Thus, entrepreneurial jobs will be in high demand in the near future, not only revolutionising the economy but also equipping young minds with necessary business skills.
