Evaluation Of Fast Moving Consumer Goods (Fmcg) Industry

As an exercise to boost the industry knowledge of the students, an initiative such as Colloquium was undertaken by arranging a presentation on the FMCG industry in the auditorium at St. Kabir Institute of Professional Studies on September 19th, 2015. The students from both the teams made a presentation on the FMCG industry, covering various aspects such as evolution of the industry, PESTEL analysis, competitor analysis, 4Ps and 7Ps, SWOT analysis, and financial performance of the selected companies. The presentation was followed by a question-and-answer session from the students to both the teams. The colloquium was keenly contested by both teams. Team A emerged as the winner for Round Three.

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