Marketing is the brain of the business unit responsible for its growth. Products don’t sell by themselves; they need a way to reach the consumer. It is where marketing comes into existence. Marketing includes human interaction, media advertising, and promotion to create awareness about products and services.
In addition to that, good marketing is the reason that makes the right product reach the correct user. The value converts into the firm’s wealth as it builds up a loyal client base and expands its deals and benefits.
To be able to imagine a world without billboards and advertisements is in itself goofy. No business can eliminate marketing efforts, and this is what’s unique about this field. A PGDM in Marketing prepares you with theories of human behaviour but also teaches you how to apply them to get things done.
Imagine you have manufactured a product and now want to launch it. What will you do? Try and talk to prospective customers about it? Describe its benefits. Do you make discounts and special offers?Everything from door-to-door selling to social media promotions is a part of marketing.
The PGDM in Marketing offers a wide range of career opportunities through which you can swiftly sail into the realm of marketing. PGDM-Marketing is a two-year course that is split into four semesters, each of which helps you understand the various areas of marketing.
A blend of theory with practical exposure is done through a mandatory internship in reputed companies. If you perform well, you can bag a PPO (Pre-placement Offer) and get placement in top-notch companies.
Advantages of a PGDM in Marketing:
The PGDM in Marketing includes courses that will help you become a marketing professional. The main standard course of marketing includes:
- Marketing and Managerial Communication
- Domestic and international marketing and management principal
- Consumer Behaviour and Marketing Research
- B2B Marketing Techniques
- Business Project Strategies
- Basic and advanced levels of digital marketing
Marketing professionals understand the market, do detailed research, conduct product sales promotions through online and offline channels, etc.
Making a career in marketing may take time, but with a PG degree, you can step right into the elevator to success. It is a leap that you take.
Why should you do it? Check out the reasoning and benefits behind it.
Higher Employability
As marketing efforts are linked with revenue, marketing staff are recruited all around the year. Companies are looking for smart marketing executives and managers who push the revenue chart. The chances of you getting into a company are much greater than any other person. The number of vacancies in marketing is usually more than in any other field.
Career Growth
You have a varied number of choices for your job roles, all due to the diverse types of marketing, like traditional or digital. Marketing is an ever-evolving field, and as the types increase, so does career growth. Marketing is related to performance. If you perform well, you grow well.
Socializing and Networking
Your entire career in marketing will involve creating relationships with clients that involve networking well. You will have the opportunity to meet some senior industry figures whose relationships will lead you to many greater things in life.
Greater Rewards
Incentives are a thing in marketing that attracts most people. The better you perform, the greater your reward, i.e., salary. The salary bracket of any marketing professional is usually greater than in any other field.
Personal Growth & Development
A marketing professional is always groomed and smart. When you enter this field, your work and curriculum teach you various skills: convincing skills, closing techniques, identifying an audience and converting them, communication skills, etc. You grow both personally and professionally.
Opportunities Await You After Your PGDM In Marketing
Everyone wants to grow in life, and with PGDM-Marketing, you open new doors to success. The various opportunities that await you in the marketing domain are:
Private Sector
One of the major recruiters for a marketing PGDM student is in the private sector. There are many big companies, MNC’s, and many startups all set to take marketing students into their team. After you complete your PGDM, you can apply to anyone coming to your campus or off-campus for roles. Sales executives, marketing managers, brand managers, lead specialists, business development managers, digital marketers, etc., are just a few of them.
Public Sector
Even public sector enterprises provide various goods and services to which a marketing post-grad can apply. Most public sector enterprises might or might not come to your campus, but if you have an eye set, you need to take care of application dates. The chances are that your corporate outlook can help them in various marketing capacities.
Entrepreneurship
With a major in marketing, you can even start your own enterprise and scale it to new heights. With the in-depth knowledge of creating an audience, building a persona, attracting and retaining customer strategies, etc., that you are taught in marketing PGDM, you will be more than ready for this way!
Research organisations
If you have an inclination towards research, you can join various companies like Deloitte, KPMG, etc., where different marketing research positions are available. These are just a few names, but your PGDM college in ahmedabad could have many more coming in for recruitment.
Consultancy
As you know the market, you know how to influence it too. Consulting is also a line where various marketing professionals can go. You can either start your own or work for someone else’s.
Is There Scope In PGDM’s Marketing?
When it comes to marketing, you need to be more observant and quick every time. Your communication skills should be clear and convincing.
What do you need to do as a marketing professional?
- You need to be creative while presenting the products.
- While collaborating with other brands, you need to make sure it encourages positivity without hurting anyone’s sentiments.
- Careful planning is required—every little detail matters.
- It will help if you excel in digital marketing—new technologies, software, branding, and SEO ranking.
Marketing is made for you if you are:
- I am fascinated by the ads’ creative ideas and love talking about new products buzzing on the market.
- If you have experimental ideas on how to grow the business by applying new methods or mixing traditional and touch-up technology to attract more customers.
“Marketing will never die. It will always grow exponentially. “
If you choose to do a PGDM in marketing, all you need to do is keep yourself upgraded. If you know how to swing the market, you will always have a plethora of opportunities at your fingertips.
We have two arguments that will show you the scope of marketing; read along.
An Inevitable Part of the Organization
Any organisation that wants to sustain itself in the market has to do marketing. They can’t be ignored, or they will be buried as failures. A marketing division of any organisation is like its heart; functioning without it is impossible. If a function is so pivotal, can you think of how many roles it will always create?
Almost regression-proof
While regression can hurt the job roles of marketing people, no one can uproot an entire unit. They will, in the coming future, be hired or find new jobs. If you are one of the best, regression will never hurt your job!
Every industry requires people from marketing, but here are a few of the largest industries that always have marketing people at their core.
- E-Commerce
- Distribution and Supply Chain Management
- Digital and Ad Agencies
- Event Marketing
- FMCG and consumer durables
- Television and film
- IT
- Banking and NBFCs
- and more..
End Note:
Doing a PGDM in Marketing will give you various career opportunities in the marketing domain. If you have a flair for it, if you love the way marketing works, you’ll have a good time. As technology evolves, the digital age demands more marketing professionals who can sell more products in less time and generate more profit. Businesses are moving online and need creative professionals to work.
There are challenges that every industry faces, but the opportunities and benefits of marketing are way more than anything. We hope you have answers to your doubts now!
