A talk on Global Marketing Strategies by Mr Rakesh Arora at Skips

Under the Corporate guest lecture Series on various specializations of management a guest lecture on #GlobalMarketing was organized at #SKIPS campus on 27th October, 2015. Mr.Rakesh Arora, Country Head- South East Asia and India, #BilfingerWaterTechnologies (India) Private Limited was the invitee guest of honor. With the immense knowledge and experience that he has in the field of international marketing, he gave students an insight about the significance of marketing in the present global era. He explained about market entry strategies for entering the global markets, shared his knowledge on latest concepts of relationship marketing strategies and how the marketing has evolved over a period of time .He also guided the students about the use of social media and various other digital marketing platforms by various companies to market their products and services in the global market.