On October 27th, 2015, a guest lecture on # GlobalMarketing was held at the # SKIPS campus. Mr.Rakesh Arora, Country Head- South East Asia and India, # BilfingerWaterTechnologies (India) Private Limited, was the invited guest of honor. With the immense knowledge and experience that he has in the field of international marketing, he gave students an insight into the significance of marketing in the present global era. He discussed market entry strategies for entering global markets, as well as the most recent concepts of relationship marketing strategies and how marketing has evolved over time. He also guided the students about the use of social media and various other digital marketing platforms by various companies to market their products and services in the global market.