As the world economies are becoming highly competitive with the disruptive forces of internet and globalization, organizations have to run fast even to be able to stand still in the marketplace.Our course of PGDM in Marketing provides a right balance of both – the managerial view from the field and the academic view from the time-tested frameworks.Students develop abilities to correctly understand, critically analyze and resolve the business challenges like adapting to fast changing consumer behavior, pricing policies, marketing of intangible services, developing newer products, shorter product life-cycles, creating high impact branding and advertising and selling to business and retail consumers.Also, as products are fast being commoditized, managements of organizations have realized the importance of focusing on profitability and stakeholder value creation through various components of the marketing strategy. Whether the customer is a business organization or retail consumer, companies are focusing more on services and new product development to create ‘client stickiness’ for sustainable revenue stream and improved profitability.For the students having entrepreneurial plans of starting their own business or running a family business, our outcome based marketing courses will be of immense use.
As financial markets become more integrated and sophisticated, there is a strong demand for graduates who can not only understand financial products but also measure and manage the risk arising from such products. The pragmatically designed curriculum of our PGDM program in Finance, meets this demand by choosing a blend of elective courses which focus on skill sets required in the field of finance. The content of each course is unmatched in depth and breadth. A student who undertakes the following elective courses, gets prepared to pursue careers in banking, financial consulting, wealth management, hedging and mortgage banking. As a proof of the pudding, our Alumni who majored in Finance are working in leading firms such as SNL Financial, Federal Bank, HDFC Bank, ICICI Direct and Mars Financial.
In today’s changing scenario, the HR function has grown to become a key component of organizational strategy. As businesses constantly evolve, the dynamics of HR must also keep pace. This is possible only when an organization’s most valued assets i.e employees are capable of seeing the bigger picture thereby help organizations gain a competitive advantage.
With a PGDM in HRM, students would be able to understand the importance of HR in today’s world. Specialized courses in the HR curriculum build an intricate web comprising recruitment, mentoring, training and employee performance and management. From time to time students are provided with necessary inputs in form of latest developments in HR field. They are also encouraged to indulge in field research to gain practical insights about the subject.
With the rapid globalization of world economy the businesses are looking to expand into international markets. This has created a need to develop competent class of business executives who can understand and analyze the trends in international business. Our International business program aims to build a cadre of skilled professionals to fulfill the needs of the market in the area of International Business.
The program curriculum has been carefully designed to address current global business challenges. It aims at providing a comprehensive coverage of all relevant disciplines under international business domain like International Finance, International marketing, Export Import Documentation and International HRM. The program follows a pedagogy that has a healthy blend of theory and practical’s like case studies, take home assignments, industry visits, live projects, internships and research.
Operations management is concerned with managing and directing the physical and/or technical functions of a firm or organization. It deals particularly with areas relating to development, production, and manufacturing.A program on Operations management taught in this PGDM college in Gujarat includes instruction in principles of manufacturing and production systems, factory management, equipment maintenance management, production control, strategic manufacturing policy, systems analysis, productivity analysis and cost control, and materials planning.Our program is based on a pedagogy which is a fine combination of technologies, quantitative techniques, computer modeling, and managerial perspectives in studying and solving problems of significance in Operations Management.The objective of this program is to develop managerial skills to analyze and improve business processes, products, productivity and quality in services or in manufacturing.
Information technology (IT) is the application of computers and telecommunications equipment to store, retrieve, transmit and manipulate data, often in the context of a business or other enterprise. Students get competitive advantage with a unique mix of both management and technology. The basic objective of this specialization is to integrate the growing demand of information technology with business management. IT is a fast growing area of specialization because daily operations rely indispensably on computer-based systems. The long term demand for professionals with PGDM with IT as one of the specialization will continue to grow. It is a well-suited specialization for those looking to solve business problems using information technology. The specialization familiarizes students with topics like systems development tools and techniques, information architecture, network configurations, databases, and systems integration.