As an exercise to boost the industry knowledge of the students, an initiative such as Colloquium was undertaken by arranging the presentation on FMCG Industry in the auditorium at St. Kabir Institute of Professional Studies on 19th September, 2015. The students from both the teams made the presentation on FMCG industry covering the various aspects such as evolution of the industry, PESTEL analysis, competitor analysis, 4Ps and 7Ps, SWOT analysis and financial performance of the selected companies. The presentation was followed by the question-answer session from the students to both the teams. The colloquium was keenly contested by both the teams. Team A emerged as the winner for the Round Three.
EVALUATION OF FAST MOVING CONSUMER GOODS (FMCG) INDUSTRY